4 Recruitment Trends for 2019 [INFOGRAPHIC]
January 4th, 2019
2019 is upon us, we believe that this year there will be four main trends within Talent Acquisition functions. Here they are:
Trend 1. Talent Acquisition Functions Building Communities of Talent Online
The average person spend 4 hours a day on their mobile device and most of that time is spent within their favourite social channels.
In 2019 we will see more employers utilising different social channels to build communities and engage with the specific skills demographics that reside on these platforms.
Take Reddit for instance, if you are hiring developers, this platform is the most fertile for developers engaging with technology and programing content. The Programming subreddit alone, has over 1 million subscribers and at at any given time can have over 50,000 active subscribers sharing programming problems and techniques.
Definitely an amazing place to engage talent.
Trend 2. Skills-Specific Employer Branding
It’s not enough to have a high-level Employer value proposition in today's candidate driven market. Take a salesperson, they would have different expectations of the workplace than a developer. Creating these definitions is key to being able to attract the demographics to your brand so that you can convert them.
This year, employers will be drilling deeper in to their value propositions to fit the skills that they are looking to hire. This will be particularly pertinent to the demographics that are the most difficult-to-hire.
An example of this would be our work with Infosys on their programming hiring in San Francisco. They faced a major challenge in attracting Full-Stack Programmers as you could imaging in this region. We built a skill-set specific campaign which incorporated the type of creative and messaging that this community would engage with.
You can view it here: www.youbringthepower.com
Trend 3. Talent Experiences
People can experience your employer brand in many ways, it is everything from the fluidity of their application process, to the experiences that a candidate has with your recruiters and hiring managers at every touch-point.
Creating a seamless and streamlined end to end recruitment process, that is hyper personalised and keeps a candidate engaged will be high on the agenda of many recruitment functions this year.
IMO, the ultimate experiences will combine technology with human interactions.
Trend 4. Recruitment Automation Tools
Automation is not Artificial Intelligence (AI), I for one, do not believe that AI is in a place to be able to replace recruiters right now. However, I do believe that automation can take away a lot of the tasks that keep recruiters from having meaningful interactions with candidates and their stakeholders/clients.
This year you will see an upsurge in automation tools to remove administrative processes and to better engage candidates and the hiring managers of businesses. An example would be our automated interview submission, screening and scheduling tool on Recruitd.
Recruiters submit candidates and the whole process from screening to interview scheduling is automated for the recruiter, hiring manager and candidates. Even the calendars are synchronised (including different time zones).
We have observed that this has significantly reduced time-to-hire, increased business and client engagement in recruiting and more importantly increased candidate satisfaction when it comes to the recruitment experience.
There you have it, go forth and prosper into the new year.
If you would like to have a chat about any of the above, please email me on firstname.lastname@example.org. Please also follow me on Recruitd.